"One third of Indians are utterly corrupt"
This was 'laundered' in news media all over the world, definitely not helping India's reputation and its image as a place to do business with. In fact, some of the biggest news stories in/on India this year, nationally as well as internationally, were all corruption related, be it the IPL or Commonwealth Games 2010. Consider some recent news reports below :
There have been many more stories across countries. The conversations in social media are also too many. In a survey conducted by AZ Research, a Bangalore based research company, 53% Indians said that corruption has done serious damage to India's image. From a perception management POV how can such a situation be countered when the rot is actually within? How do you communicate when there may be a disconnect between action and words? Its very important to have a strong assessment mechanism in place to assess and measure the damage caused by such news. Hope Kalmadi & Co. is listening!