|Egyptian protesters on the street. Source: The Huffington Post|
Read the Article at HuffingtonPost
I tend to agree with the observation that it might be worthwhile to reorient the focus of PD efforts towards service (measurabl
e objectives ?) rather than pure 'branding. ' While branding might be important at certain times for visibility and recall, the "age of conversati ons" actually offers meaningful opportunit ies to "talk about actions" as well. In a political and economic culture driven by conversati ons and informatio n, PD should reorient itself towards facilitati ng such conversati ons and informatio n that strengthen such actions, rather than just 'advertisi ng.' However, I tend to disagree with Philip on the use of social media and I think it can be a powerful medium on a case to case basis. In some countries, social media is more democratis ing and empowering (sometimes ) than any other medium. The world wide web in class ridden (even if politicall y democratic ) and in closed societies, is empowering and equalizing simply because it makes information accessible to who ever is looking for it. Some BRIC countries are managing social media in a way that would help create more equitable societies.
From a service point of view, PD cannot ignore social media.